beautiful bytes – how do you measure your social engagement?
Twitter is 6 years old!
After recently reaching 500 million users (yes, five-hundred-million!), Twitter is also celebrated its sixth birthday yesterday. While going through several facelifts, the core functionality of Twitter has largely remained unchanged. It really is remarkable that such a simple idea has had such longevity.
I think we should all have cake to celebrate, don’t you?!
Following the relative success of Square for iOS, Eventbrite have also jumped on the mobile payments bandwagon.
The introduction of their ‘At The Door Card Reader’ will allow tickets to be bought and sold on the day of an event quickly and easily. This has clear benefits for events fundraisers being able to accept card payments or donations from attendees or participants, as well as being able to collect data to help drive further support.
Pinterest copyright woes continue
After weeks of articles written discussing the questionable legality of ‘pinning’, it seems that Amazon could become the next party to get dragged into the ring.
Pinterest uses Amazon servers to host their site, and some copyright owners have been issuing DMCA (Digital Millennium Copyright Act) notices directly to Amazon since they were having no luck with Pinterest.
The latest argument against ‘pinning’ copyrighted material, is that there are new, profit-generating applications being released that use content from Pinterest, and copyright owners are not being remunerated for the use of their work.
Honestly, we can’t call how this one will play out. We’ll be following the story closely.
…And the brand most engaged with the UK is…
Measuring social engagement is a hotly debated topic and is a common NFPtweetup talking point. After this week’s news that PG Tips is ‘the most engaged with UK brand’, the subject of measurement reared it’s head again.
The iPeerIndex Engagement Index rated 250 UK brands and took into account several factors when ranking pages – the number of likes for each page carried relatively low significance. According to the survey, approximately 20% of all PG Tips fans were at some point engaged (i.e. actively liked, commented, shared etc a post) with the brand over the period of a week. This figure is really quite staggering, especially when comparing it to other channels.
Who can say they get a 20% engagement rate in their email marketing? And even if some do get this, does the response drive the same level of goodwill as a conversation taking place on a Facebook?
It’s sure getting hot in the social media kitchen!
More next week,